Frequent Asked Questions
SEO, short for search engine optimization, is the process of optimizing or improving your website to increase visibility and organic visits.
We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers.
Any business with a product or service to offer can benefit from SEO. Without SEO, your website won’t be visible to your potential customers even after they enter relevant terms in search engines. If you own a business with customers — SEO is definitely for you.
Simply put, the more focus you put into your SEO strategy, the sooner you’ll see the effects.
With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to see the effects for years to come.
Google Analytics, and other programs, can show you how many times someone finds your website through a search engine. Examples of search engines include Google, Bing, DuckDuckGo and Safari. When someone gets to your website because of a search engine, without clicking on a paid advertisement, this is called an organic website visit. When you go into your Google Analytics account you can see how many organic website visitors you received during any given timeframe. This tracking will start once you set Google Analytics up on your website
A “keyword” is the individual word, or phrase, someone gives when using a search engine to find a product, service or information. When it comes to keywords for search engine optimization, you ultimately want to identify the most important keywords your target audience is using, then make sure you show up on Google [and other search engines] for those keywords.
Pros and cons exist for both SEO and PPC, and it can be argued that a good internet marketing plan involves both.
However, while it may cost more upfront, SEO is ultimately more cost-effective in the long run and will deliver consistent results year after year.
You can absolutely do SEO yourself, however it can take some time to learn SEO.