Link building is one of the best online marketing strategies that you can use to improve your online ranking and ensure that your business receives more attention from clients. You can use this strategy regardless of whether you are new to the market or have been operating in the industry for years. Because you explore the different link building strategies, it is important to be aware of the different types of links used in online marketing.
It’s important to understand the two main types of links. Internal links refer to linking to URLs on the same website. For instance, you could link to a blog post, an article, a contact page or page for a specific service or product. Internal links improve SEO indirectly by ensuring that your website is easy to navigate. Ideally, your website should follow a three-click rule. This means that users should never be more than three clicks away from what they are searching for on your site.
Internal link building is useful for other purposes too. It will improve the experience of users accessing and exploring your website. It will also mean that your website is easier to crowl. This will help guarantee that your website is indexed correctly online by the software Google users when determining the rank of different websites.
You can also use internal links to drive users towards a conversion or a purchase decision. For instance, you might use a link to a product page as a call to action (CTA).
In contrast external linking refers to any link which links your website to a URL elsewhere online. This could be another business page or a blog. External linking is beneficial because it provides context for your topic and ensures that Google has a clearer understanding of your target audience. It is also another way to improve the UX on your website.
The purpose of a link building strategy is to ensure that your website is chosen as an external link for other sites online.
When link building, it is important to ensure that you are targeting the right websites. Specifically, you should aim to link your website with other sites that have been awarded a high domain authority.
Domain authority is a search engine score for ranking that determines the chance a website has to rank in the search engine results pages (SERPs). By linking to websites with a high DA, you increase the chance of your own website obtaining a higher ranking. The reason for this is simple. Your website is more likely to be viewed as a trusted and highly valuable resource by the Google crawlers. If your website is relatively new, then your DA will be low. As such, it’s in your best interest to work efficiently to improve the score. There are lots of ways to do this such as adding fantastic content to your site and ensuring that you acquire high-quality backlinks from other websites online.
There are several link building strategies that you can explore if you want to improve your website’s ranking and generate more interest for your business.
First, you may want to try guest posting. Guest posts are one of the most popular link building strategies. You do not need marketing expertise to be successful here. Instead, you simply need to reach out to websites that your target audience is likely to frequent. In initial interactions, it’s vital that you highlight the value of your content ideas for their readers. Once you gain their attention, you then need to create a high quality guest post. Any copy needs to be unique and highly focused on your intended audience.
Another option would be to check for broken links on a website with a high DA. Often, links expire or a website goes down. It is in the interest of the website owner to replace links like this. However, they may not be aware of a broken link. You can contact the website owner and alert them of the broken link, putting forward a different link as a possible replacement. Owners will be grateful to you for highlighting an issue that could potentially damage the ranking of their page.
Niche insertions are completed by adding your link to an existing blog post or article online. This is achieved by adding a new piece of valuable information to an article that freshens up the most and makes it more interesting for readers as well. Niche insertions can be completed by professional outreach SEO agencies. Many of these websites will guarantee that your niche insertion will be placed on a website with a high DA.
You might also want to use social media to generate more backlinks to your website. Through social media, you can target key individuals including journalists. Journalists commonly use social media to find and source appropriate backlinks and sources for their stories. If you have recently published a report on your website or a key piece of data, then you can draw attention to this through social media like Twitter. The best way to get the right impact here is to use hashtags and monitor hashtags that journalists may be using to seek out sources.
Another option would be to share your content across forums. Popular forums for high levels of engagement include reddit and quora. Find forums on these platforms where your post will fit and will be relevant to the conversation or topic. This is also a great way to research the topics that your target audience will be interested in.
As you can see, there are various ways to use links to push your brand forward and ensure that you are able to get the right level of attention online. We’re only scratching the surface here. There are many more strategies to explore including creating infographics. Infographics are highly shareable and as such can always help you attract backlinks. As with any created content, you just need to achieve the right standards of quality and ensure that it is relevant to the right audience.
If you need more support with your link building strategies, don’t hesitate to get in touch with our expert team today.
Ranking higher on search engines is mostly dependent on backlinks. Therefore, you need a reliable SEO company that offers a specialized service for generating links for SEO and directing traffic to your website.
As pages with more backlinks often rank higher, we are determined to:
1. Create high-quality content worth linking to
2. Use link-building strategies to help bring in more backlinks
We provide fully managed and customized link building services to assist you improve your ranking and expand your company, audience, and revenue. Link building is beneficial for your business since it can aid with increased ranks and traffic from organic search, but it also has a number of other benefits.
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