Social media has recently overtaken paid search as a top digital marketing channel. It is growing 25% year-over-year and is worth more than US$137 billion. With billions of social media users worldwide, no business can really afford to miss out on the benefits of social media marketing. Social media marketing helps brands to create a strong online presence that allows them to connect with their audience. It’s ideal for sharing engaging content and can even be connected to customer service and other aspects of the customer experience.
As there is an increasing number of popular social media platforms, with some gaining or losing popularity, it’s important to understand them. Different platforms have different functionality, and their user demographics vary too. When you are looking for help with social media marketing in Vaughan, Markham, Richmond Hill and Toronto, Local SEO 101 can help you to understand its importance and which platforms are right for your needs.
Social media usage is higher than it has ever been. The average user splits their time between seven different platforms, spending around two and a half hours each day on social media. Going where your customers go is one of the most important rules of successful marketing. And there’s a strong chance that your customers are using some type of social media, whether it’s a photo-sharing app, a video platform, or a forum.
We know people like to use social media in their personal lives, but how does that translate to marketing success? The reason it’s so important for brands to use social media is that people want to hear real, human voices. They want to be a part of a community of real people, including family and friends, as well as people they might never have met before. Social media marketing allows your brand to be part of those communities, and even to create and run them. When carrying out social media marketing campaigns, it’s important to put people front and centre. In terms of your brand, that means putting a focus on your customers, as well as your employees.
Social media marketing can deliver multiple benefits to your brand. Some of the things it can help you do include:
There are multiple social media platforms to choose from. Platforms such as Facebook and Twitter have been around for many years. However, newer social media apps are also growing, with TikTok experiencing a 100% user growth rate between 2020 and 2022. So which platforms should your brand be using? Here’s a brief overview of some of the main platforms, who uses them, and what they could do for your brand.
Facebook is almost 20 years old and has seen its ups and downs. It has a broad demographic, although younger people (under 25) are moving away from it. The fastest-growing group of users are aged 65+, and most millennials are Facebook users.
Now owned by Facebook’s parent company Meta, Instagram is the image-based platform (which can also include videos) that many brands start with. Like Facebook, it’s popular with millennials, although Gen Z are also fans.
TikTok has been growing rapidly in the last few years. The user base of this video-sharing app is young. In the US, 25% of the users are aged between 10 and 19, while almost 70% are under 40. Many brands are questioning whether it’s worth investing in TikTok, but it’s certainly worth your time if your target audience is using the app.
As another photo-sharing app, Snapchat is slightly more popular than Instagram. However, it might not be the first app that comes to mind for marketing. Almost 80% of users are aged 18-24 in Canada, making it another important platform for those with a younger target audience.
It might surprise you to know that Pinterest is one of the biggest social media platforms. It’s popular with anyone looking for inspiration of any kind, from recipes to home decor, DIY, and
crafting tips. Pinterest is ideal for building your online presence if you want to create a creative community of any kind.
There are plenty of other social media platforms that are worth your consideration. The likes of Twitter, LinkedIn, and Reddit could all help you to reach your audience and build online communities. Contact Local SEO 101 for social media marketing in Vaughan, Markham, Richmond Hill, and Toronto.
Using social media channels to market or sell companies products, services or brands is called social media marketing and in this day and age social media is everywhere.
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