As an auto repair shop, you very much rely on local business to keep your company running. Of course, you’ll get some passing trade – but ultimately, you want to make sure that customers that live near your shop will utilize your services. But how exactly can you do that? Is word-of-mouth alone strong enough or could working with an SEO expert be exactly what you’re looking for?

With more and more people turning to the internet to find the services that you need, now more than ever you want to harness the power of Search Engine Optimization (SEO) and internet marketing.

Why SEO?

According to Search Engine Land, Search Engine Optimization, or SEO as it’s shortened, is defined as “the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for products you sell, services you provide, and information on topics in which you have deep expertise and/or experience.”

Essentially, SEO is what allows your website to be shown on search engines as an option when potential customers are looking for auto shops in your area. So if you want to ensure that your business shows up as an option, investing in SEO is always a good idea.

Why is it Essential for your Business?

When we think about what SEO is and why it works, it’s easy to see why you might want to give it a try. As an organic marketing form, you don’t pay for the privilege of showing up in the Search Engine Results Pages (SERPs) – the pages of websites that appear on Google and other sites. This makes it a relatively cost-effective form of marketing.

But when we start to think about it in terms of the results it can get for you, it really can be an essential part of your marketing plan. Being able to gain natural traffic from real customers looking for your services is invaluable. But you still have to be able to make it work for your business.

Using SEO Within Your Marketing

To use it as part of your marketing strategy, you will often need a plan. Again, this is where an SEO expert like us can come in. This is our specialty and getting the SEO ranking you deserve is what we do best. It can be a time-consuming process to get your site to the top spot or to even rank for the search terms you’re looking for. But it can be an integral part of your overall marketing strategy.

When you’re working on other online marketing tactics, whether they’re paid or organic, having a well-optimized website will support that. You’ll be able to scoop up leads via search and tie in any activity that you’re doing across social media or with paid ads too.

Making SEO Work for You

Ultimately, you need to be able to make SEO work for you and your auto shop in your area. And to do that, having an SEO expert by your side is important. This might come in the form of on-page SEO where we’re looking to create fully-optimized content that will help Google to see that your website is relevant to a particular search.

Or, it might be via building backlinks from notable sites that then allow your website to be seen as a trusted authority online. Both are parts o the SEO process that we’re skilled in and can support your business in. Let’s consider these in more detail:

1. Creating Killer Content is Key

In order to secure your SEO ranking, your content needs to be relevant. It should be detailed, authentic, and the kind of information that search users would be looking for. Our content writing services for your website could be just what you need here.

2. Gaining Trust and Authority Online

Then, you’re going to want to make sure that you gain the trust of search engines and be seen as an authority in your industry. This is where backlinks from other notable websites with the right statistics can come in. Again, link building is also something that we’re skilled in.

The Benefit of Hiring SEO Experts

So at this point, maybe you’re wondering exactly why you need to hire an SEO expert. It’s easy to look at the process of ranking in the SERPs pages and believing that you can take that on yourself. And you possibly could if the time allowed it. But by hiring us here at Local SEO 101, you get to not only harness our expertise but continue to allocate your precious time to growing your business and serving your customers.

We save you time and provide you with our many years of skills and experience to ensure your auto repair shop gets the ranking it deserves.

Specialist SEO for Auto Repair Shops

When looking for an SEO expert to take on your SEO ranking and backlinks, you need to make sure that they are skilled and experienced within your industry. At Local SEO 101, we know the auto repair shop industry. We’re skilled at understanding what your customers are searching for and what search terms you need to be ranking for.

So you can rest assured that we’ll work to get your website showing in the top spots of the SERPs pages when you work with us.

Working With Us on Your Auto Repair Shop SEO Today

Trying to master your SEO doesn’t have to feel like a hardship. Nor does it have to be something that you try to allocate too much time to. Harness our expertise and allow us to get your auto repair shop to where you want it to be. If SEO ranking and backlinks are what you’re looking for, let us work on your strategy and get your website to the top spot today.

All you have to do is send us an email to or call us at 416-896-1733 to find out how an SEO expert can support you with ranking and backlinks today.