If you’re looking to expand your company or want to increase your sales, SEO is essential. Search engine optimization has many benefits and it’s virtually impossible for businesses to thrive and compete without it. If your online presence needs a boost, take a look at all the ways SEO could benefit your epoxy company.

How SEO Works

The main aim of SEO is to increase the quantity and quality of organic traffic to your website. SEO can help to pinpoint your target audience by narrowing down the type of person you should be advertising to. Here’s how SEO works:


Keyword Research

It’s important to have keywords and key phrases that will help your potential customers find your business. Think about the words your customers might use to search for your services. These should be incorporated in your website content so your business is more likely to rank on the first page of a search.


On-Page Optimization

The content displayed on your website is essential for pulling in customers and keeping them engaged. Whether it’s informational articles, videos, or even product descriptions, it should all be relevant to your industry and what you do. Optimizing each page increases the likeness that customers will stay on your website and interest will convert into sales.


Easy Navigation

Another part of SEO is making sure that your website is easy to navigate, no matter what type of device is being used. Your website should be mobile-friendly and easy to load. If someone is trying to visit your website using a phone and it doesn’t load or the information can’t be seen properly, they’re going to leave. You should also make sure that your website runs at an efficient speed. Customers who have to wait for pages to load will often look elsewhere.


Benefits of SEO For Epoxy Companies

There are tons of benefits of SEO for epoxy companies. Here are the main ones.


Boosted Organic Traffic

The brilliance of SEO will allow search engines to recognize your website as an authority on the subject the searcher is looking at. This will help to rank your website as one of the highest and send searchers to your company. This increase in organic traffic can only lead to one thing- more sales. With so many people using search engines to find the answers they require everyday, it’s a piece of the pie that no business can afford to miss out on.


Cost Effective Leads

Using SEO doesn’t have to be expensive. In comparison to cold calling or other types of advertisement, SEO is highly cost effective in business. It can put your company in front of people who are looking for your services with little effort. Up to 70% of clicked on searches are organic, rather than paid for advertisement. This suggests that searchers prefer organic leads to obvious ads. 


Increased Brand Authority

Good SEO will lead your company to ranking in the top search page and as a result of that, there are more perks. When searchers see that they will automatically assume that your company is a leader in your industry. This will lead to a trust in your brand. From that point on, if that searcher sees your brand anywhere, they will know it’s a quality and trustworthy brand.


Get In Front Of The Competition

There will always be other epoxy companies to compete with. So, what makes your business stand out from the crowd? SEO can help to put your business in front of potential customers before competitors get a look in. If your website is more optimized than your competitors, you’ve got a big edge. Look at your competitors’ websites and identify the areas where they fall short or keywords they aren’t using and capitalize on it.



If your website isn’t optimized for mobile users, you could be missing out on a significant amount of custom. People use their phones to search for things everyday, multiple times a day. This is where SEO comes in. By ensuring your website can display information well on a phone screen and buttons are an adequate size, the experience your customers will have will be vastly improved. 


Marketing Insights

When you make SEO a priority, you’ll need to keep up with industry trends. What are your customers searching for today? What will they be searching for tomorrow? This could help you stay ahead of industry innovation and make sure your epoxy company doesn’t fall behind while competitors move forward. SEO can give you insight into what’s coming and help you to plan and set goals accordingly.


Increased Footfall In Bricks and Mortar Stores 

SEO isn’t just about your online presence. When people want to go somewhere new to eat, they’ll search for local restaurants. If your stores are advertised on your website, it will be easy for customers to find their way to you when they need your products and services. It’s a great way to boost footfall in your stores and take over from the work you’ve already done online.

Get An SEO Specialist To Do The Work

As a business owner, your time is already stretched. Although SEO is highly effective, it’s also time consuming. Instead of spending your valuable time trying to get SEO right, hire a specialist instead. At Local SEO 101, we can provide everything you need to get your business ranked on the first page. 

With extensive experience and highly skilled staff, we can create a personalized SEO strategy for your epoxy company. Get in touch today and we’ll arrange a consultation to talk you through everything.