There is no homeowner, long-term rental tenant, or property who isn’t going to need the services of a heating, ventilation, and air conditioning repair team at some point, or another. As vital as your services are, the clients should be coming directly to you. Usually, the big problem with an HVAC repair company’s strategy is that their client base can’t seem to find them.


Search engine optimization (or SEO) can play a big role in ensuring that you get the attention of your clients, making it much easier for them to find you online. The majority of customers will use a search engine to find the services relevant to them as a first step when looking to do business. SEO can make sure that you’re positioned in the right place to get their business.

About SEO

SEO (Search Engine Optimization) is, as the name suggests, optimizing your website for search engines. There are ways that you can enhance your website so that not only are Google and the other search engines more likely to pick up on it in the first place, but they’re also more likely to redirect web traffic toward your site.


HVAC businesses typically do not win a lot of their business through active outreach. The average client’s need for your business is typically temporary, once a year, or even less than that. As such, it’s all about positioning to make sure that you’re in the right place when they do go looking for those services. That’s where SEO comes in.

SEO Techniques for HVAC Businesses

Suppose you want to make sure that your HVAC business is able to get the attention of those who are looking for repairs, installations, or other useful services that you provide. In that case, a combination of the right techniques will make sure that your website becomes not just more visible but more visible specifically to the audience looking for your services.

  • Keyword research: Search engines work via users typing in the specific keywords for the things that they’re looking for. Websites that use those keywords in titles, meta descriptions, page content, and the like will be more likely to appear as a response to those keywords. Researching which keywords you should be using can help your SEO efforts a ton.
  • Link building: There are two kinds of link building to focus on. Internal link building means linking your website’s pages together in a way that makes sense, such as having pages related to similar topics link to one another, which can help search engine bots better index them. Off-site optimization includes building links to your site from other reputable websites, which gives your site a higher authority score, effectively making it more trusted by search engines.
  • On-site optimization: If your website doesn’t run well, search engines are less likely to pick up on it, simple as that. Optimizing the site, such as removing broken links or assets, improving site load times, and optimizing it for mobile all make it more likely to get noticed by search engines.
  • Local SEO: As an HVAC repair company, you likely have set service areas that you operate in. Rather than trying to capture global or national audiences, you can focus on content that addresses specific areas and use other local SEO tips to make your business more likely to appear to clients in these locales specifically.
  • Content marketing: When used with the right keywords, well-written content has the ability to shoot right up in the search engine rankings. For HVAC repair companies, this can include tips on how to improve heating, ventilation, and air conditioning, troubleshooting advice, as well as how to identify problems that you can fix.

The advantages of SEO for HVAC repair companies

  • Improve website traffic by making your site much more visible. As many as 9-in-10 customers use search engines to find services, even local services, and you can make sure that yours is one of the first names they’re likely to see.
  • Gain more conversions by marketing specifically to the people who are looking for services like yours. You don’t have to waste your marketing budget focusing on people who aren’t interested in converting in the first place.
  • Improve brand awareness and trust by making it more visible. People are generally more likely to put some faith in the websites that search engines promote above the others, which can help you win over customers.
  • Create a better user experience as many of the on-site SEO techniques focus on improving your website as is, and your clients will have an easier time learning about your services and getting in touch. This makes them more likely to do it.
  • Boost your other marketing efforts by helping customers who are already interested. If you have billboards, advertisements, or flyers out, people who Google your name will be much more likely to find you, leading to more potential conversions.

Why you should consider an SEO company

With enough time and learning, anyone can take steps to improve the SEO of their business. However, the HVAC industry is notoriously busy, especially during the coldest and hottest times of the year, which is also when you want your marketing working at its very strongest.


With the help of an SEO agency, you can focus on the parts of your business that you’re already well-equipped to handle, and the ones that make you money. Gain access to the expertise of those already well-informed on how how to help HVAC repair companies get the best results from search engine optimization.

Get in touch today

Whether you want to get ready for a busy season, or you simply want to make sure that you’re growing the brand awareness that can lead to long-term success, HVAC repair company owners and managers should think about getting in touch with Local SEO 101. Every industry and every company has its own unique circumstances that we’re ready to include as part of our SEO plans, so don’t hesitate to reach out.